Bert Jacobs, co-founder and Chief Executive Optimist of Life is good, Inc.
Unprecedented Company Growth and Worldwide Brand Ubiquity
Charismatic, Inspiring and Unconventional
Bert Jacobs is the co-founder and Chief Executive Optimist of Life is good, Inc. A $100 million business based in Boston, MA, Life is good® spreads a fresh outlook on life with its colorful collection of apparel, its quality accessories, and its optimistic cultural hero with the huge smile, Jake. Its products are sold in nearly 5,000 retailers nationwide and in 29 countries, and the company was named in 2007 by Advertising Age as one of 50 outstanding brands marketed today.
Jacobs’ compelling story of growing a successful business literally from the streets up is filled with both inspiration and lessons. He has appeared on CNN’s Tips from the Top, CNBC’s Business Nation, The Donnie Deutsch Show, and he and Life is good have been featured on CBS, the cover story of Inc. Magazine, and in the New York Times. His energy and passion are contagious, and he has taken a consistently unconventional and innovative approach to growing a highly profitable business while also insisting on a strong social mission for Life is good. With a combination of passion, wit, and straight talk, Jacobs shares the surprising secrets to the runaway success of Life is good. His insights can improve and transform both your own work as a leader and your overall sense of mission and purpose as an organization.
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